Yes that is normal. You need to evaluate certain things on your end to improve the sales conversion such as checking your website content, improving your website navigation, checking your keywords, tracking your traffic and analyzing the statistics, re-evaluating your marketing strategies, and so on. It takes a lot of experimentation to really get the result you wanted.
27 Nov 17 10:39 pm
It can be the quality of traffic to your website or it can be the things I have mentioned above. That is why, it is very important that you evaluate things from your content to your traffic statistics.