marketing11_903
Posts: 14
Joined: 11 Mar 21
Trust:
28 Jul 22 9:19 am
How do you measure the loyalty of your customers?
There is such an indicator as the ??? ????? (Net Promoter Score) - in short, this is an index of readiness to recommend your product or service to others: friends, colleagues, relatives, etc.
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NPS is a mirror of customer loyalty and an indicator of a company's future growth.
This technique is used by global giant companies such as Apple, Airbnb, eBay etc. The concept itself was created by Fred Reicheld in 2003.
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Companies use NPS also to measure the internal job satisfaction of employees. The methodology is similar.
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Tell us, do you measure your NPS? What insights did you gain from this method??
