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How does off-page optimization, specifically link building,

christircouchc
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Joined: 15 Sep 22
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How does off-page optimization, specifically link building,

Increased Referral Traffic: Link building not only improves search engine visibility but also brings direct referral traffic from the websites linking to yours. Users who follow these links are already interested in the topic and are more likely to engage with your content, explore your website, and potentially convert into customers or subscribers.

Relationship Building:Link building often involves reaching out to other website owners or influencers in your industry. This process fosters relationship building, networking, and potential collaborations. Building connections with others in your field can lead to further opportunities for guest blogging, joint ventures, or partnerships, ultimately benefiting your SEO strategy.

Brand Exposure and Awareness: Link building efforts can lead to increased brand exposure and awareness. When your website is featured on reputable websites, it exposes your brand to a wider audience and increases its visibility. This can result in more people becoming familiar with your brand, which may lead to future visits, mentions, and even natural backlinks.
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smartscraper
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Joined: 10 Jan 22
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Keep sharing such useful threads with the community.
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gohanstark0
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Joined: 13 Apr 23
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I think Google's current EEAT standards changed the game a bit, so sticking to the basics might not cut it anymore. For example, having a backlink profile full to the brim with do-follows will probably get you penalized. Also, using anchors that do not correspond with the content of the URL that links leads to can ruin your SERP rating fast. And of course, with the advent of ChatGPT, is easy to fall prey to Google penalizing duplicate content
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