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Search CPC Lower Than Content CPC
kenc138
Posts: 30
Joined: 14 Nov 09
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01 Jun 10 6:39 pm

Search CPC Lower Than Content CPC

Hi guys,

I've always heard that search CPC is always a higher CPC because of how targeted the traffic is, and that content is much lower CPC because the traffic tends to be less targeted.

What can explain the fact that I need to bid at least $1.25 for the Content network to get impressions, but I can bid around $0.40-$0.60 for the same ad group in Search network?

Thanks!
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Moderator
wollowra
Posts: 869
Joined: 14 Mar 08
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02 Jun 10 3:34 am

 Hi Ken,
This can happen depending on what Niche you chose and the competition in that niche.
Also you need to prove yourself to Google first.
Is this a new campaign?
You can read a little bit about this here..
http://adwords.google.com/support/aw/bi ... nswer=6111

Regards
Troy
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Enjoy the little things, for one day you may look back and realize
they were the big things.

-- Robert Brault
 
kenc138
Posts: 30
Joined: 14 Nov 09
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02 Jun 10 6:09 pm

 Hi Troy

Thanks for the update. The site is fairly new, but I have QS of 7 across the board. I guess this doesn't matter since QS isn't a factor in Content network.

Thanks again!
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andyblack
Posts: 23
Joined: 09 May 10
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25 Jul 10 10:01 pm

 There is a QS at the keyword, adgroup, campaign, account, and domain level (and probably more!). I don't know much about the Content Network, but I wouldn't be surprised that the QS gained from your Google Search campaigns is going to be factored in.

Also... there might be much less Ad positions available on a page in the Content Network than in the Google SERP.
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robinjackman
Posts: 90
Joined: 18 Aug 10
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17 Sep 10 11:23 am

 yes, obviously search cpc lower than content cpc.
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