Looking for some creative inspiration for your promotions? Find and suggest ideas for marketing and building your affiliate campaigns.

What ways can you measure social return on investment (ROI)?
zinavoindia
Posts: 33
Joined: 11 Oct 18
Trust:
22 Feb 19 7:10 am

What ways can you measure social return on investment (ROI)?

what ways can you measure social return on investment (ROI)?
  • 0
Web Designing Company in Bangalore | Website Design Companies in Bangalore | Website Designers in Bangalore | Bangalore Website Design Company
 
Site Admin
maryt
Posts: 3225
Joined: 16 Apr 12
Trust:
25 Feb 19 1:06 am

 This is a good reference article on calculating social media ROI:

https://www.socialbakers.com/blog/7-ste ... lete-guide

Closing off.
  • 0
Not sure which Affilorama tool you need? Take the quiz! https://www.affilorama.com/redirect/quiz

Web: https://www.affilorama.com
Twitter: https://twitter.com/affilorama
Facebook: https://www.facebook.com/affilorama

***
"Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment." ~Sidhhartha Guatama
 
untheri
Posts: 110
Joined: 16 Jan 19
Trust:
01 Mar 19 7:45 am

 Nice question. I have also been looking for simple means of measuring Return On Investment to guage my progress on internet marketing. This is a very useful thread, thanks for starting it. I like the link to the guide shared by Maryt, the staff at Affilorama are quite supportive. Keep it up
  • 0
charlesethomas90
Posts: 55
Joined: 25 Jan 19
Trust:
02 Mar 19 7:18 am

 ROI (Return on Investment), a performance measure used by investors, calculates “the rate of revenues received for every dollar invested in an item or activity.”
  • 1
davidhwilliams341
Posts: 66
Joined: 08 Feb 19
Trust:
08 Apr 19 12:08 pm

 The SROI is similar to ROI but shows the double bottom line: the financial impact AND the social impact of your nonprofit's work.
  • 0
llum44
Posts: 90
Joined: 19 Jan 19
Trust:
30 Apr 19 9:18 am

 Just calculate how much have you spend on that activity with time and money and what you got in result ? For that you can put on that links on social places some tracking codes with goals for them to be completed. So something like that really. It's simple in reality.
  • 0
traceyglen
Posts: 63
Joined: 10 Jul 19
Trust:
01 Sep 19 9:45 am

 Social return on investment (SROI) is a technique for measuring values which aren't traditionally represented in financial statements, including social, environmental and economic elements. They can identify just how effectively a firm uses its funds and other tools to create value for the community.
  • 0
Professional social media management company can spot trends, as well as new ways to help your business succeed online. Fint out how >> https://www.sociallyin.com/
 
monicageller3691
Posts: 91
Joined: 01 Jul 19
Trust:
04 Sep 19 10:04 am

 ROI is Return On Investment which means the percentage we get on every penny we invested in a product. Social ROI is to measure the efficiency of a social media marketing campaign.
  • 0
rosieyingling
Posts: 32
Joined: 03 Aug 19
Trust:
07 Sep 19 12:39 pm

 In short, it puts environmental and social worth back into our cost-benefit equations. According to Social Value International, To give a very simplistic example: SROI Ratio assigns a monetary value to inputs and results, using this assignation to calculate a ratio.
  • 0
sophiawils59
Posts: 49
Joined: 02 Sep 19
Trust:
21 Sep 19 8:19 am

 You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:

-Customer Acquisition
-Reach
-Traffic
-Lead Generation
-Revenue
-clicks

These are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.
  • 0
https://stubbuilder.com - Make 1 Paystub @50% OFF or Create More than 1 Paystubs & Get 1 Free
 

This topic was started on Feb 22, 2019 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.

Topic locked
cron