Joined: 17 Dec 22
19 Dec 22 8:43 am
What are the best analytics for email marketing success?
Email analytics is the method of tracking how your subscribers interact with your emails by tracking different metrics that deal with email delivery, engagement, and conversions.
These are the best analytics for measuring email marketing success:-
Click-through Rate (CTR)
Click to Open rate (CTOR)
Conversion Rate (CVR)
Revenue per email (RPE)
Return on investment (ROI)
List growth rate
Company name- Initsky Technologies