How is the “Average $ per sale” calculated?

The numbers you see in the Affiliate Products area of AffiloJetpack come from a couple of places:

1. For non-ClickBank products, we update these manually on a monthly basis by going and checking the merchant websites or networks one by one.  
    
2. For ClickBank products, we automatically update them on a weekly basis directly from the ClickBank marketplace using their marketplace feed.  

It’s important to note that these numbers aren’t always 100% trustworthy, and might not always exactly reflect the amount you’ll earn when you promote these products.

There are a couple of reasons for this:

Reason 1: Back-end sales

Often a merchant will have a number of “offers” they make to people who buy their products.

Sometimes the merchant will have a very low-priced front-end product, and then increasingly higher priced “offers” for people who buy the low-priced product. (This is called a “tripwire” product.)

So the amount you earn can vary depending on whether the customer decides to get the offer or not. You might end up making more than the “average $ per sale” amount, or you might make less.

It also means that the “average $ per sale” amount can be higher than the price of the product you’re promoting, because it might be taking these upsell offers into account.

But just to confuse you further: Sometimes the “average $ per sale” figure might not account for upsell offers on the back-end.  

This will most likely happen with non-Clickbank products, where we don’t have any statistics on the upsell offers. In this case we’ll just tell you how much your commission is on the main product.

So in short: Back-end offers can affect the amount you earn, and these may or may not be reflected in the “average $ per sale” amount. But that’s not all…

Reason 2: Clickbank’s weird reporting

The second reason the “average $ per sale” figure might not be accurate for a product is because of the way Clickbank structures their accounts.

Most Clickbank merchants will have one central account. If they have multiple products they’re selling through Clickbank, these are usually all done inside the one main merchant account.

The problem here is that Clickbank does not provide statistics for each individual product in a merchant’s account.

A merchant might have one very high-priced item, and another very low-priced item. But all you’ll see is the average of the two. You can’t see how much you typically earn for each product.

Unfortunately there’s no way for us to get around this: Clickbank just doesn’t make that information available.

So what can you do?

Just use the figures as a general guide

While the numbers aren’t always exactly right, you can use them to get a general idea of how good a merchant is to promote.

A higher figure means that even if the product you’re promoting doesn’t earn you that much straight away, there’s a good chance the merchant will use their own sales funnel to try to make a much bigger sale to that customer at some point.

If that sale happens within 60 days, you’ll still get the commission.
 

Look to see if a (Clickbank) product is using an average:

The simplest way to see if this is likely the case is to search for the product in the Clickbank marketplace.

If you can’t find the specific product, then it’s probably one of the products hiding inside a merchant’s account, and you will only be able to see the dollars per sale for the merchant’s whole account.
 

Take a look at the sales page:

You can go to the product sales page and see how much the product sells for. Multiply that by the commission amount, and that’s your “initial” earnings for that product.

Just keep in mind that this doesn’t take into consideration any upsell offers, so while you might end up earning more, you probably won’t end up earning less.