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Search Engine Optimization


SEO, or Search Engine Optimization, is the process of signaling to search engines such as Google that your website contains high-quality, relevant information on your topic. For example, if you had a website about dog training, you'd be setting up your website with certain pieces of information about dog training so that Google will display it in the results when people search for that information.

Think of it as proving your site's worth to your target site visitors, so that Google will want to point them in your direction. Alongside pay-per-click (PPC) advertising, this is one of the biggest methods affiliates employ to get visitors to their websites.

There are many SEO elements to consider, both on your website and off the site, all of which are covered in the lessons in this category.

On-Page SEO
On your website itself, you'll want to make sure you have some well researched keywords (see the Market Research lessons section for more information on keyword research) in strategic locations. Here you'll learn about placing those keywords, the correct use of a title tag and meta description, as well as the use of h tags and alt tags. Basically, you're making it easy for web crawlers like Google bots to read your website, directing their attention to your information. 

You'll also want to ensure you have a solid site structure, some multimedia in your posts, and rich text markup, which you can learn about in these lessons as well.

Off-Page SEO
The other way of encouraging a higher ranking for your website is to have other websites linking to yours, providing you with what's known as a "backlink." This works like a reference on a CV, and just like a reference, the higher the reference's authority, the more weight it will have. A backlink from a high-ranking website is a lot more valuable to you than a couple of backlinks from websites that have lower rankings with the search engines. To learn about how you can implement SEO strategies, both on page and off page, head on through to these lessons.


Learn How to Optimize Your Site for Search Engine Ranking


When you become desperate to find a particular page on a site, you need to refer to the sitemap. Learn what it does, and how to create one!

How to Move Your Pages With 301 Redirects

If you've got a page on your affiliate site that's doing well, but you want to move its location without losing any traffic or backlinks, then read how here!

URL Canonicalization – To www or not to www?

Why are www.example.com and example.com not the same website? We take a look at what that "www" means for you as an affiliate.

Robots.txt - Telling the search engines what they can and cannot index

To index your site, search engines send spiders to crawl all your content to check for relevant information. But what about the bits you don't want indexed?

Introduction to Affiliate Marketing SEO

Search engine optimization (SEO) is one of the most important things to wrap your head around if you're going to build an affiliate website.

What is Google PageRank?

PageRank gets a lot of attention from affiliates performing SEO on their websites, but what is it really, and does it actually matter?

Getting Backlinks for SEO

Links are extremely important for helping your site rank well in search engines for your keywords, but some are better than others — find out why.

Top 6 On-Page SEO Factors

Want to know which on-page SEO factors really work? Here are our top 6 strategies. Master these and you'll be one step ahead of most other affiliates out there!

How to Get Your Website Indexed

A question many affiliates ask is how to get the search engines crawling your website in the first place (which is the first step toward securing a place in the search engine results pages). In this lesson we look at how to get your website indexed.

4 Areas of On-Page SEO to Tweak on Your Site

Ever wondered whether those on-page SEO factors actually make a difference? This lesson will teach you about the ones that are still important.

4 Simple Steps to Building Quality Links that Google will Love

In this lesson we take a look at the best here-and-now methods for encouraging as many high-quality backlinks to your website as possible.


These Products Are Recommended for Search Engine Optimization


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More topics

Essential Resources Every New Affiliate Marketer Needs New to affiliate marketing? Not sure what it's all about? Then let us get you started!
Market Research for Affiliate Marketers To be a successful affiliate you must learn how to research their market before dedicating your precious time.
Site Building As an affiliate, chances are you'll end up building a website or two. Here's your basic quickstart!
Content Creation This section is all about content: How to write it, how to get it written for you, and other useful goodies!
Marketing Ideas Needing inspiration? Wanting to go outside the box? Take a look in here for your next few marketing ideas!
Search Engine Optimization Search engine optimization (SEO) is a major way of getting traffic to your site at minimal cost! Learn how to put it to use!
Pay Per Click Pay-per-click is one major method affiliates use to get traffic. Learn what it is and how you can use it effectively!
Affiliate Outsourcing No one person can do everything on their own. Learn how to reduce (or even eliminate!) your workload with outsourcing.