Home Affiliate Marketing Glossary PageRank (PR)

What is PageRank (PR)?

An arbitrary rank given to a website by Google based on what it determines to be site authority, which appears to be improved by a site's age, traffic, inbound links from other authority sites and site quality.

PageRank can be passed on to other sites through linking (unless the nofollow tag is used) in a process known as passing link juice.

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