15 Oct 18 10:15 am
I think the key component to writing content is to stay relevant and add value
People wouldn't have a great experience consuming or reading your content if they've seen somebody else already perform the same research and arrive at a similar, if not better, conclusion.
Therefore, bring something new to the table. Conduct a case study. Improve upon an earlier study by a rival company.
Having data always guarantees you will have fresh and value-adding content that will hook your audiences.
Remember, data-driven content tells more about your brand than copywriting alone.