Joined: 27 Jul 20
05 Aug 20 3:10 am
There are several factors that can cause the rankings to go down on Google. Quite commonly, we see drops due to changes made to the website, but they can also be triggered by an update to the Google algorithms, technical problems, major improvements by competitors, adjustments to the SERP interface or even a penalty from Google. It can also just be Google Dance, where your rank position is being determined by Google, and as a result of this reconstruction, rankings of websites on Google's SERP may fluctuate over a period of several days.