Struggling with Adwords or Yahoo Advertising? Find and discuss ways to improve your CPC, ROI or conversion rate. Get advice and share ideas on ad copy.

How much should you spend for each subscriber?

kurt
Posts: 383
Joined: 10 May 11
Trust:

How much should you spend for each subscriber?

When you're just getting started with google adwords you don't know how much each subscriber is worth to you, so you don't know how much you should spend on getting traffic. So how much should you be willing to spend for each subscriber?
  • 0
Site Admin
maryt
Posts: 2685
Joined: 16 Apr 12
Trust:
Hi Kurt,

Thanks for the email. The budget will depend entirely on the keywords you've selected and how much competition there is for these keywords. I think by referring you this article, it will help you learn how to do proper Adwords budgeting :)

Cheers!
  • 0
Not sure which Affilorama tool you need? Take the quiz! http://www.affilorama.com/redirect/quiz

Web: http://www.affilorama.com
Twitter: http://twitter.com/affilorama
Facebook: http://www.affilorama.com/facebook

***
"Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment." ~Sidhhartha Guatama
 
kurt
Posts: 383
Joined: 10 May 11
Trust:
Is $3.00 to much to pay for a subscriber? A couple of my ads are costing me more than $5.00 per subscriber - that's surely too much isn't it?
  • 0
Site Admin
maryt
Posts: 2685
Joined: 16 Apr 12
Trust:
Hi Kurt,

The average cost for Adwords is $1-$2 USD/click. I suggest you stick around this budget first and try to place the rest of the budget somewhere else like on Google Display Network or perhaps on Bing ads. Or you may also try to invest on social media paid ads. I am suggesting this so you can incorporate not just one but more (mixed) marketing platforms to see and weight which platform works well for you.
  • 0
Not sure which Affilorama tool you need? Take the quiz! http://www.affilorama.com/redirect/quiz

Web: http://www.affilorama.com
Twitter: http://twitter.com/affilorama
Facebook: http://www.affilorama.com/facebook

***
"Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment." ~Sidhhartha Guatama
 
kurt
Posts: 383
Joined: 10 May 11
Trust:
Actually it is the google display network that I was talking about. Are you sure you didn't mean $1-$2/subscriber, because $1-$2/click seems really high? Most of my clicks don't even convert into subscribers.
  • 0
Site Admin
maryt
Posts: 2685
Joined: 16 Apr 12
Trust:
Hi Kurt,

Yes I meant $1-$2 per click as I was referring to the clicks you invest on Google Adwords. If you want to know the average price you pay for a subscriber, I am not sure what formula you've used to get this data but with $3-$5 range, this is a bit high. But again, if you are getting quality subscribers, then I would not argue more about the price.
  • 0
Not sure which Affilorama tool you need? Take the quiz! http://www.affilorama.com/redirect/quiz

Web: http://www.affilorama.com
Twitter: http://twitter.com/affilorama
Facebook: http://www.affilorama.com/facebook

***
"Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment." ~Sidhhartha Guatama
 
kurt
Posts: 383
Joined: 10 May 11
Trust:
I guess I won't bother trying the search network then if it cost $1-$2 per click. On the display network I'm spending about $0.30 per click and most of them don't convert into subscribers. Maybe I should try topics or one of the other books and landing page.
  • 0
Site Admin
maryt
Posts: 2685
Joined: 16 Apr 12
Trust:
kurt wrote:I guess I won't bother trying the search network then if it cost $1-$2 per click. On the display network I'm spending about $0.30 per click and most of them don't convert into subscribers. Maybe I should try topics or one of the other books and landing page.


The $1-$2 per click is the average cost for PPC in Google Adwords. That amount can be lower or higher, depending on the keywords you'll pick.

There are other cheaper options for PPC such as FB ads. But between the two, I always find Google ads to be more appropriate and high-converting in affiliate marketing. However, of course, this is also a case-to-case basis since there are niches can really do well in social media marketing.
  • 0
Not sure which Affilorama tool you need? Take the quiz! http://www.affilorama.com/redirect/quiz

Web: http://www.affilorama.com
Twitter: http://twitter.com/affilorama
Facebook: http://www.affilorama.com/facebook

***
"Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment." ~Sidhhartha Guatama
 
evno56
Posts: 78
Joined: 15 Jul 17
Trust:
I don't know too much about Google Adwords process. Can anyone plz suggest me any reference to the process of Adwords, where I learn about their budget and click etc.
  • 0