Joined: 07 Oct 19
30 Oct 19 7:08 am
Content wise, writing is initially done and created to be an outlet of a writer’s mind. But today, it has already shifted its identity. It is no longer just a personal habit or hobby, but is also a business endeavor. There are many factors to consider in order to create a good content which boils down to the question of “Why do you write?”. There are at least three reasons why people do blogging or create articles:
A number of personal bloggers write for themselves. They wanted a place where they can put and compile their thoughts, ideas, and personal accounts. Basically, it all depends on personal preference and style. There’s really no actual rules, just some community ethical rules to abide with. For some, they create their own websites for such, but some create for guest blogging sites which have their own rules to be followed. Usually, personal blogging reflects the identity of the writer himself.
For a target audience
Some writers write to send a message to target readers. They wanted someone to be able to read their work. It can be a specific age bracket, societal group, or people in a particular field.
When this is the reason for blogging, good content is the topics that are attractive to the target market. Know their interests and the things they are passionate about. Write about it, and surely the writer will be successful in sending his thoughts to his audience. Keeping up with what they would most probably wanted to read will keep a writer successful in his endeavor.
Usually, these are the hired writers by a particular company to create content for them. In such circumstances, writers must be able to embody the client’s identity in their work. It is helpful to study the identity and image the company is trying to show its market, then apply it to the article.
When it comes to topics, it is usually a given topic and style to be followed. Or for some there is a given general topic and the writer is to decide for the specifics. Whatever topic is chosen, the main goal is for their target readers to be able to read it.
Proper market research will give you the content that will surely attract readers, thus more people visiting your website.