Looking for ideas or need advice in a new market? Keyword research, market competition, size of the market - can all be discussed here.

How do you research your audience?
bart.dvor
Posts: 40
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11 Dec 20 11:48 am

How do you research your audience?

From where do you start when you have to begin with a research of your audience?
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maryt
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14 Dec 20 11:07 pm

 Before anything else, you need to really know what your niche is or at least have an idea what it is about and you can spend time doing keyword and topic research.

In order to target the right audience, you need to know what they are searching about online and knowing the right keywords is a start.

You can learn more about market research here: https://www.affilorama.com/market-research
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jmpruitt
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16 Dec 20 11:32 pm

 First, you want to identify your niche. If you are choosing a topic that you know about, you probably already know people who are interested in the same things, and they could be part of your audience.

Start by finding blogs, social groups, and youtube channels related to the topic of your channel. you can learn a lot about the audience by getting involved in groups and communities where they hang out. Years ago, when I started with Affilorama, I was hanging out in forums like this one related to my niche. Now days, the atmosphere has shifted more towards social media groups, but the strategy is still pretty much the same. meet and talk to people with interest in your niche, and pay attention to the questions people ask the most.

All my content comes from answering questions people in forums and social media groups ask. I never run out of content, because I never run out of questions people ask.
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digitalglobe361
Posts: 10
Joined: 20 Dec 20
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28 Dec 20 8:26 pm

 1:Create Reader Personas.
2:Conduct User Surveys Regularly.
3:Use Google Analytics.
4:Find Your Target Audience On Facebook With Facebook Insights.
5:Find Your Target Audience On Twitter By Connecting To Your Twitter 6:Followers Dashboard.
7:Run An Annual Audience Survey.
8:Monitor Your Social Activity.
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tomholland786786
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Joined: 19 Oct 20
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12 Jan 21 8:54 am

 Start with your current customers.
Think benefits not features.
Collect demographic data on your target audience.
Send out customer surveys.
Look for trends in online customer feedback.
Go niche.
Research your competitors.
Create a market positioning map.
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veramooree
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19 Jan 21 2:46 pm

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franchiscoroch
Posts: 9
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20 Jan 21 7:22 am

 Hi

Here are six creative ways to get to know your audience better:


    Take advantage of Google Analytics.

    Ask directly.

    Get to know your target audience with Facebook Insights.

    Frequently check where your target audience hangs out.

    Spy on your competitors' Twitter followers.

    Wear your target audience's shoes.
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christophercurrie
Posts: 17
Joined: 16 May 20
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21 Jan 21 11:02 am

 With the following below strategies, you can research your audiences, as follows:-
Research what your ideal customer/client looks like
Study your existing audience
Collect data from your sales teams
Know the needs of your users and buyers
Check your competition
Use trackable short links to collect data from any platform
Targeting the Right People, etc.
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alfredarnold
Posts: 9
Joined: 04 Jan 21
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26 Jan 21 3:48 am

 Hi

Check Your Competitor's website, I think you will understand about your audience.
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tileords1965
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26 Jan 21 5:14 am

 For me, I use the Facebook Audience Insight. What I love about it, is it shows the purchase activity rate of my niche.
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amfan250
Posts: 64
Joined: 05 Jan 21
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03 Feb 21 9:32 am

 60 percent of my study's most elite marketers conduct research once or more per month. So, researching your target audience is a marketing must.
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sarahboyer
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16 Feb 21 3:03 am

 Hi

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juherianto
Posts: 15
Joined: 09 Nov 20
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19 Feb 21 3:42 am

 Hi, here is my approach to research your audience.
1. Determine your niche market

2. Use Facebook audience insight to determine the age, gender, and audience size of your niche on Facebook

3. Perform observation check on the specific niche forum, Facebook group, and competitor blog (comment section). You will get an idea of the customer avatar of your audience better like their interest, pain, gain, and problem. You can create a survey form also from Google and request them to fill the survey.

4. You can also research your audience's on Google by checking on Google trends. If the trend is evergreen with a sideways graph or uptrend. It means your audience actively seeking information on Google also.

5. If you use the Facebook ads manager feature on ad placement. You can turn on Instagram ad placement only vs Facebook ad placement only to compare your niche's audience size. You will get the information where is the largest audience size of your niche whether on Facebook or Instagram

I hope it helps you give an idea to perform audience research. :)
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sarahboyer
Posts: 217
Joined: 18 May 20
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22 Feb 21 3:42 am
juherianto wrote:Hi, here is my approach to research your audience.
1. Determine your niche market

2. Use Facebook audience insight to determine the age, gender, and audience size of your niche on Facebook

3. Perform observation check on the specific niche forum, Facebook group, and competitor blog (comment section). You will get an idea of the customer avatar of your audience better like their interest, pain, gain, and problem. You can create a survey form also from Google and request them to fill the survey.

4. You can also research your audience's on Google by checking on Google trends. If the trend is evergreen with a sideways graph or uptrend. It means your audience actively seeking information on Google also.

5. If you use the Facebook ads manager feature on ad placement. You can turn on Instagram ad placement only vs Facebook ad placement only to compare your niche's audience size. You will get the information where is the largest audience size of your niche whether on Facebook or Instagram

I hope it helps you give an idea to perform audience research. :)


Helpful info. Thank you for this awesome share.
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veeprhomarketing
Posts: 56
Joined: 08 Feb 21
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25 Feb 21 7:45 am

 Start with facebook audience insight to determine age & other factors of your audience. A good keyword research can also provide valuable insights into audience.
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kavyarani919
Posts: 6
Joined: 09 Feb 21
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11 Mar 21 11:30 am

 If you have some project and want to start work on it. So, first of all, you have to know about your audience and project also. Then you can go through with your competitor site by which you can get the idea that how to start work and what is your audience. This is the basic strategy in the digital marketing field.
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juliahale8745
Posts: 62
Joined: 08 Mar 21
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11 Mar 21 2:18 pm

 Create Reader Personas.
Conduct User Surveys Regularly.
Use Google Analytics.
Find Your Target Audience On Facebook With Facebook Insights.
Find Your Target Audience On Twitter By Connecting To Your Twitter Followers Dashboard.
Run An Annual Audience Survey.
Monitor Your Social Activity.

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louisebuckner
Posts: 76
Joined: 02 Mar 21
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11 Apr 21 2:54 am

 Here are six creative ways to get to know your audience better:

Take advantage of Google Analytics.
Ask directly.
Get to know your target audience with Facebook Insights.
Frequently check where your target audience hangs out.
Spy on your competitors' Twitter followers.
Wear your target audience's shoes.
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sandeepsrijji
Posts: 20
Joined: 17 Oct 20
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12 Apr 21 6:12 am

 Through Google Analytics, Social media, understanding user persona and other various factors.
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kavyarani919
Posts: 6
Joined: 09 Feb 21
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15 Apr 21 9:01 am

 First of all, you need to know about the category of your business then you have to start to find out the audience.

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juliahale8745
Posts: 62
Joined: 08 Mar 21
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15 Apr 21 11:20 am

 Creative ways to get to know your audience better:
Take advantage of Google Analytics. ...
Ask directly. ...
Get to know your target audience with Facebook Insights. ...
Frequently check where your target audience hangs out. ...
Spy on your competitors' Twitter followers. ...
Wear your target audience's shoes.
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priyanka001.327s
Posts: 5
Joined: 05 Apr 21
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19 Apr 21 9:36 am

 That dependence on your targetted audience and your demographic level and your product.

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burkejeffrey813
Posts: 51
Joined: 12 Jan 21
Trust:
22 Apr 21 12:28 pm

 Create Reader Personas. ...
Conduct User Surveys Regularly. ...
Use Google Analytics. ...
Find Your Target Audience On Facebook With Facebook Insights. ...
Find Your Target Audience On Twitter By Connecting To Your Twitter Followers Dashboard. ...
Run An Annual Audience Survey. ...
Monitor Your Social Activity.
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agamagelv
Posts: 54
Joined: 10 May 19
Trust:
25 Aug 21 6:40 pm

 I believe that the best option will be to start your survey with the customers that you already have. You should know their pains and desires, so that your service will satisfy them.
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stephenbeann
Posts: 6
Joined: 14 Aug 21
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27 Aug 21 7:12 am

 Use Google Analytics to learn more about your customers.
Look at social media analytics.
Use Facebook Insights.
Engage with social media audiences.
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claudiabrunson
Posts: 17
Joined: 19 May 20
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01 Sep 21 2:29 am

 Research Methods for Audience Analysis

Primary Research. The first step when beginning audience analysis is gathering as much information as possible.
Qualitative Research.
Interviews.
Focus Groups.
Quantitative Research.
Social Media Analytics.
Surveys and Questionnaires.
Secondary Research.
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dorothybishop
Posts: 29
Joined: 18 Jul 21
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08 Sep 21 9:50 am

 Target a small sample of audience members, and use open-ended questions to get long responses you can interpret. Again, ask questions relevant to your brand and product like, "What does the following phrase mean to you?" or "What do you feel when you see this image?"
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