17 Mar 17 5:37 am
Choosing keywords is an essential stage in the SEO process. Select the wrong ones and, regardless of what you do in terms of on-site optimisation and off-site optimisation, you may never see a return on your investment in SEO. As well as choosing good keywords though, you need to choose the right number of them.
You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site.
You also shouldn’t target lots and lots of keywords – 30, 50, 100, etc. – as the more keywords you target, the less resources you can assign to working on each of them, and the harder it becomes to rank well for any of them. Whilst you do ultimately want to rank for many keywords, to start off you need to be focused and realistic, especially if you don’t have a big budget for SEO or lots of time available to create content and promote your site.AfifStaff-india.com