09 Jul 06
31 May 10 9:54 pm
I'm not sure whether this is standard user agreement guff or not, but I can tell you what data we collect and how we use it...
You know the keyword research tool? How it displays search counts for words? Well, we don't have that data on tap because we're not the search engines ourselves. So when someone searches for a word/phrase for the first time, we have to go to Google/Yahoo/whoever and ask them about the search counts.
When we get an answer, we store that answer in our databases for a while, so that we're not having to hit up the search engines every time anyone searches for "world of warcraft". Kinda like caching.
We also store some data from the PPC tools so that it can be served up in different parts of the software. Again, just to speed things up.
We don't store any personally identifiable information, and the things you search for are in no way associated with you as a user.
Don't worry... we're not stealing your ideas. We're not selling the data to spammers. We're not even going to print t-shirts with ridiculous search terms on them and wear them around the office for laughs.
I can understand the paranoia, but old Travis is pretty harmless :)